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Archives for October 2010

October 29, 2010 by

Online Price Incentive And Coupon Marketing Strategy Video

Here is a quick video designed to give any local business owner or executive a “bird’s eye” view of what strategies are available to help you take coupons and price incentives or discounts in the real world and transfer them into the online world.  Assuming that your business uses coupons, discounts, free consultations or price incentives to get more customers or clients, then you now have a resource to give you a possible competitive edge.

You are welcome to leave comments on this post, forward or share it with those whom you believe would like the information, and you can contact me through the contact form.

Filed Under: Resources, Tips, videos Tagged With: , , , , , , ,
October 27, 2010 by

Get The Most Out Of Your Dallas Internet Marketing Firm

If you live in any top U.S. city, such as Dallas, and you are considering hiring an internet marketing firm here are some helpful tips to make sure that you get the most out of your expenditure:

  • Make sure that the firm gives you a complete keyword research AND competition analysis breakdown of your industry.  This also includes on-page optimization factors from those currently on the top of the search engine rankings, number of inbound links to those competitors, how many searches per month the keyword phrases are entered, and the quality of the inbound links to your competition
  • Make sure that the Dallas internet marketing firm (or any other serious firm) gives you an estimated cost-per-click comparison.  This helps you to determine if it is cheaper to use a service like Google AdWords for a particular keyword phrase, or if it is better to pursue a SEO strategy for a particular phrase
  • Ask the firm if it follows a “promote the promoter” philosophy.  Not only should the firm create links on other authority sites linking back to your main website with the appropriate keyword(s), but they also should be creating links to the original links.  “Promoting the promoters” will make you look like a good member of the community in the eyes of Google, and it should help you improve your overall quality traffic
  • The firm always should customize a strategy based on your specific industry, geographic area (if necessary), and work with you to “get inside the head” of your ideal prospects from many different approaches.  These could include pain-removal benefits which your business offers all the way to what is entertaining for your future customers/clients

There are other factors which come into play in choosing a reputable internet marketing firm; and these four factors should be toward the top of your list to help you grow your business.

If you wish to discuss any of these then you are welcome to use the contact form on this site.  Thank you.

Filed Under: Tips Tagged With: , , , , , ,
October 23, 2010 by

Improve Your YouTube Video Rankings

If you have an entertaining, informative, or otherwise helpful (“non-spammy”) video which you want to share on YouTube then chances are that you would love to see it at the top of the rankings.  Remember that a good YouTube ranking can offer you AT LEAST the following benefits:

  • More customers because you are # 1 for a good keyword(s)
  • Ability for your video to be shared easily on social networks and social bookmark sites
  • Chance to rank well also in Google Videos
  • Occasional opportunity for a thumbnail image of your video to appear in the main Google search engine results
  • Video can be “embedded” on other people’s websites and blogs, thereby reaching more prospects
  • Other video sites often “scrape” videos from YouTube, so your video can appear on other sites as well

The trick to getting these benefits is four-fold once you have a completed video which is worthy of sharing with the online community:

  1. Do your keyword research and competition analysis.  This is imperative!!!  If you have a limited budget then this is where you spend your money in order to determine what people are seeking and (of equal importance) what they are NOT entering into Google regarding your business.  You will be surprised at what you discover people are/are not entering!
  2. Use proper on-page optimization within YouTube
  3. Use YouTube for its intended purpose, as a social network site like Facebook.  Be sure to subscribe to people’s channels, encourage subscribers, get comments on your videos, geo-tag everything when you can, use video responses, and all of the other YouTube features which make it an active “community”
  4. Send links and traffic to your YouTube channel and your video(s)

If you need help with any of these steps then you are welcome to contact me.  Otherwise use these tips, and have fun seeing your videos start their climb to the top of the YouTube and Google Videos engines!

Filed Under: Tips, videos Tagged With: , , , , ,
October 1, 2010 by

Print Advertising Ideas – Use The Ads Online

If you have ever once created an advertisement for your business and had it displayed in a print publication (e.g. magazine, newspaper, event program) then chances are that you are interested in what else you can do with the artwork. Since you invested time and money in the ad, you at least should be able to have some extra strategies to leverage the current content!

Here are 6 simple strategies in this video which takes less than 10 minutes to watch:

If you want any help with the keyword research, any of the 6 ideas for your print ads, or other online marketing help then feel free to contact me through the Contact form on this page. In addition, if you found this video to be helpful then you are welcome to share it with any of your social networks or friends & colleagues.

Thank you for watching the video, and I hope that you are now able to get more value from your previous and future print ads.

Filed Under: Presentations, Print advertising, Tips, Webinars Tagged With: , , , , , , , , , , , , , , , , , , ,