Next Best SEO – Presentation From McKinney Texas

I want to thank Debra Pope for the invitation to present to her Networking University members who attended the workshop. It took place in the area of McKinney and Allen Texas on May 14 2013.

During the presentation I covered what is known as “Next Best SEO”.  This is where business owners, who simply want the phone to ring with prospective customers or clients, have additional options besides just attempting to rank their respective websites in the search engines.  What many of the attendees didn’t realize is that their websites, or ones given them by a corporate office, may – in fact – be violating several of Google’s best practices.

We covered many of the ways in which a business can grow through the use of internet marketing, of which SEO (search engine optimization) and SEM (search engine marketing) were just a part.  We briefly reviewed other online marketing techniques such as video, pay-per-click, press releases, online classified ads, etc.

The attendees also learned that each major search engine is, or is part of, a publicly-traded company; and each wants to make ITS quarterly figures!  The goal, then, is to give each search engine’s users the best possible content in a way which is user-friendly, is authoritative and relevant.  One way to accomplish this is to rank OTHER web properties – in addition to the companies’ websites – in order to help get the phone to ring.  Several examples were included in the presentation.

Four (4) action steps were given at the end of the presentation to help any business begin to improve the chances of receiving a call, e-mail or walk-in from a first-time customer or client by SEO efforts on other web properties.  These were labeled also as “promote the promoters” strategies.

Feel free to download this PDF from the workshop:

If you are interested in getting help to promote your website or other web properties which mention you favorably (or otherwise give authority) then you are welcome to contact me.

Thank you again to everyone who attended!

Internet Marketing Presentation From McKinney Texas

I want to thank Debra Pope and everyone who attended the lunch yesterday in McKinney, Texas.  As promised, here is the PDF of the internet marketing presentation:

Jan 6 2011 McKinney eWomenNetwork Presentation PDF

Thank you again to all who attended,


Print Advertising Ideas – Use The Ads Online

If you have ever once created an advertisement for your business and had it displayed in a print publication (e.g. magazine, newspaper, event program) then chances are that you are interested in what else you can do with the artwork. Since you invested time and money in the ad, you at least should be able to have some extra strategies to leverage the current content!

Here are 6 simple strategies in this video which takes less than 10 minutes to watch:

If you want any help with the keyword research, any of the 6 ideas for your print ads, or other online marketing help then feel free to contact me through the Contact form on this page. In addition, if you found this video to be helpful then you are welcome to share it with any of your social networks or friends & colleagues.

Thank you for watching the video, and I hope that you are now able to get more value from your previous and future print ads.

How To Use Billboards and Outdoor Advertising Online

If you or someone you know happen to advertise with outdoor signage, such as a highway billboard, then take a few minutes to look at this video.  It gives you the “macro” picture of 5 things you can do to get more out of your current billboard and outdoor advertising efforts:

If you want help with the keyword research, competition analysis, or specific strategies for any of the five ideas mentioned then feel free to contact me with more information about your specific situation. Thank you for taking the time to watch the video; and you are welcome to share link to this presentation with anyone you believe may find this content helpful.