I want to thank Greg Smith for the opportunity to contribute a post to his website this week. He was kind enough to let me share some suggestions and thoughts about the merits of incorporating internet marketing for local events, either free to attend or requiring paid ticket admission. Here is the link to the article I posted:
Greg and I share some of the same thoughts about tiered link building, promotion of “Tier 1” properties as standalone landing pages and much more. What this means to you is that, much like most local businesses only care about the phone ringing (or receiving e-mails from qualified prospects), whenever you promote live events you primarily care only about how many people show up to the event/game/show/etc. There are over 20 online marketing methods to get the word out, and some offer you benefit long after the event has concluded.
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