Next Best SEO – Presentation From McKinney Texas

I want to thank Debra Pope for the invitation to present to her Networking University members who attended the workshop. It took place in the area of McKinney and Allen Texas on May 14 2013.

During the presentation I covered what is known as “Next Best SEO”.  This is where business owners, who simply want the phone to ring with prospective customers or clients, have additional options besides just attempting to rank their respective websites in the search engines.  What many of the attendees didn’t realize is that their websites, or ones given them by a corporate office, may – in fact – be violating several of Google’s best practices.

We covered many of the ways in which a business can grow through the use of internet marketing, of which SEO (search engine optimization) and SEM (search engine marketing) were just a part.  We briefly reviewed other online marketing techniques such as video, pay-per-click, press releases, online classified ads, etc.

The attendees also learned that each major search engine is, or is part of, a publicly-traded company; and each wants to make ITS quarterly figures!  The goal, then, is to give each search engine’s users the best possible content in a way which is user-friendly, is authoritative and relevant.  One way to accomplish this is to rank OTHER web properties – in addition to the companies’ websites – in order to help get the phone to ring.  Several examples were included in the presentation.

Four (4) action steps were given at the end of the presentation to help any business begin to improve the chances of receiving a call, e-mail or walk-in from a first-time customer or client by SEO efforts on other web properties.  These were labeled also as “promote the promoters” strategies.

Feel free to download this PDF from the workshop:

If you are interested in getting help to promote your website or other web properties which mention you favorably (or otherwise give authority) then you are welcome to contact me.

Thank you again to everyone who attended!

May 14 2013 Workshop – SEO For Properties Other Than Your Website

Next week (May 14, 2013) I will be leading a portion of an afternoon-long workshop regarding a rather unique element of internet marketing.  The topic will cover search engine optimization (SEO) and search engine marketing (SEM) for web properties OTHER than your own website!

Here is the breakdown of information:

  • Who:  Steve Smillie (Lynx Search Marketing) will be talking about your website’s design and your e-mail marketing + Mario Wilson (Market With Mario) will be talking about social media marketing.  I will talk about SEO for your other web properties (LinkedIn page, YouTube videos, etc.)
  • What:  3 events will take place that afternoon:
    • Luncheon
    • Workshop
    • After Hours Event
  • Where:  Holiday Inn Hotel & Suites (Fairview/McKinney).  3220 Craig Dr, McKinney, TX 75070.  Hotel desk phone is (469) 952-2044.  The hotel is on Craig Drive, south of Eldorado Parkway and west of Highway 75/Central Expressway
  • When:  Luncheon is 11:30 and the Workshops begin at 1:00
  • Why:  The common goal for each of the 3 speakers is to help any business owner or executive discover new ways to reach unknown (as of yet) prospects and convince them to contact the business for more information
  • How:  You can sign up at the event registration links here:
  • Price:  There is a fee for the lunch and another for the workshops.  All fees go to Networking University
  • Discount Codes:  Early1 is the code for the luncheon.  Member 1 is the code for the workshops.

Questions about all of the events are welcome to be directed to Debra through her contact information  at   You are welcome to contact me with questions about my portion of the workshop that afternoon.

Using Google For Online and Internet Marketing In McKinney TX

If you are a small business owner and wish to have some basic ways in which to better understand how to gain new customers and clients online then this video may help you.  It shows you how to use the free internet tools in Google (without even having to sign up for a Google account) to give you better insight into what your prospects are seeing and what web properties they likely trust.

The video uses the rather basic example of internet marketing for the term “McKinney TX pizza”; and the techniques shown are applicable to any small business around the country.

If you like the content of the video then all I ask is that you share this video with your friends, colleagues, social networks, or anywhere you believe that people you like may benefit from the content.

Thank you, and please feel free to use the Contact Form if you need any help; and please send me your questions as I will use them as topics for future videos and podcasts.

Presentation From Aug 25 McKinney Chamber Of Commerce Luncheon

On August 25, 2010 I gave a presentation at the McKinney Chamber of Commerce’s WAM “Lunch and Learn” seminar.  The topic was on how attendees can begin to customize an internet marketing strategy which is best for their business/industry as well as their individual personalities.

If you would like a copy of the presentation, slightly revised based on the feedback from those who attended the event, then you are welcome to download  a copy here:

Should you like the presentation then you are welcome to send copies to friends and colleagues; or you are welcome to send them the link to this page.

Many thanks to Angie Bado, Cheryl O’Hagan, and Tara Stelluti for their invitation and encouragement.  I appreciate the opportunity to help and convey information which can help everyone’s business!

Also, thanks to Tammy for sponsoring the lunch AND for bringing her delicious food from home!

A final thank you to Jodi Ann, Beth, Becky, and everyone else from the McKinney Chamber of Commerce for their help and encouragement.  Your hospitality was terrific!

Should you like more information on internet marketing for your business, or if you need a speaker on this topic at an upcoming event, then you are welcome to contact me at your convenience.

Thank you, Matt.

What To Know Before You Build Your Online Image

Regardless of the business in which you are working (affiliate marketing, local service business, retail business, major corporation, etc.) there are a few basic rules you need to know BEFORE you start marketing online.  These rules deal with what is expected of you whether you use Twitter, article writing, video-sharing, etc.

Earlier this week I was invited by Bonamour to give a 30-minute an online webinar/seminar on the topic of what to do before building one’s online brand.  If you wish to see the video, you can click the video below.  If it does not work then go to and watch the May 6 2010 episode.

Watch live streaming video from bonamour at

If you liked the presentation then please pass it along to those whom you believe would enjoy its contents, and please have them contact me for help on their next internet marketing projects.