Get The Most Out Of Your Dallas Internet Marketing Firm

If you live in any top U.S. city, such as Dallas, and you are considering hiring an internet marketing firm here are some helpful tips to make sure that you get the most out of your expenditure:

  • Make sure that the firm gives you a complete keyword research AND competition analysis breakdown of your industry.  This also includes on-page optimization factors from those currently on the top of the search engine rankings, number of inbound links to those competitors, how many searches per month the keyword phrases are entered, and the quality of the inbound links to your competition
  • Make sure that the Dallas internet marketing firm (or any other serious firm) gives you an estimated cost-per-click comparison.  This helps you to determine if it is cheaper to use a service like Google AdWords for a particular keyword phrase, or if it is better to pursue a SEO strategy for a particular phrase
  • Ask the firm if it follows a “promote the promoter” philosophy.  Not only should the firm create links on other authority sites linking back to your main website with the appropriate keyword(s), but they also should be creating links to the original links.  “Promoting the promoters” will make you look like a good member of the community in the eyes of Google, and it should help you improve your overall quality traffic
  • The firm always should customize a strategy based on your specific industry, geographic area (if necessary), and work with you to “get inside the head” of your ideal prospects from many different approaches.  These could include pain-removal benefits which your business offers all the way to what is entertaining for your future customers/clients

There are other factors which come into play in choosing a reputable internet marketing firm; and these four factors should be toward the top of your list to help you grow your business.

If you wish to discuss any of these then you are welcome to use the contact form on this site.  Thank you.

Dallas Online Marketing Tips

If you are looking for to improve your internet marketing exposure in the Dallas area, then here are some specific Dallas online marketing tips which you may find useful:

  • Get listed on the Maps listings.  This includes more than just Google Maps.  Consider getting listed on Yahoo Maps, Bing/Live Maps (MSN), Best Of The Web, and other maps listings on websites which your Dallas market trusts.  This tip is for all businesses with a street address, not just retail stores
  • Get listed on the various online local directory sites which have a Dallas category.  There are several types of these sites such as generic (e.g., the “yellow” sites (e.g., review sites (e.g. or, GPS directories, 411 directories, and other national sites emphasize local area listings
  • Get listed on the various Dallas-Fort Worth-specific sites (e.g.
  • Get listed on city-specific Chamber of Commerce sites should you be a member of the local Chamber
  • Get listed on the Better Business Bureau sites in your area
  • Get listed on niche-specific sites which allow for adding local listings (e.g. if you are a hotel or restaurant in the DFW area)
  • Get listed on press release sites if you have local-specific news
  • Get listed on local event calendars if your business offers entertainment to the public (e.g.
  • Same for the event calendars on city-specific sites such as the local Convention & Visitors Bureau sites
  • Get mentions from Dallas-specific Facebook pages, MySpace pages, Twitter profiles, etc.

There are many other strategies to get exposure in the Dallas-Fort Worth market.  Nonetheless, the above list will help you get started in the right direction and improve your business’ online exposure.

Should you need assistance with any of these then you are welcome to contact us and ask your questions.