One thing which anyone should know before attempting to improve a business listing for a Plano-related keyword phrase is to understand the risk of different search engine result page listings. This may be a tough concept for even moderately-experienced Plano SEO experts to convey, but it is necessary.
Most people can understand that Google, Yahoo, MSN/Bing, and the other search engines will return different results because of their proprietary algorithms and formulas. What is not so clear is the different results within the SAME search engine for the SAME keyword. How is this possible?
A real life example is in order to help explain this. I wanted to show this to a business client in Collin County, Texas (of which Plano is a large part); and I had him type in his business’ preferred keyword which we had identified as already having over 150 searches per month. I called him at his office in North Plano and asked him where the web page indexed by Google was showing up on the page. He was not logged into the search engine through any e-mail address or other service owned/operated by the search engine. I then had him log in and re-enter the keyword phrase.
I then had him log out and meet me at a coffee shop about 2 miles away from his office. I explained that Plano SEO is a “moving target” and wanted to show him what I meant. We logged onto the coffee shop’s wi-fi, but did not log into the account on the search engine. Due to the different I.P. address and being on the wi-fi the results were, yet again, different than the other two times he attempted to enter the keyword. All of this was within 30 minutes of my first calling him and having him enter the keyword into the search engine on his office computer.
To be fair, most of the top results were still on the first page. The order, however, was quite different. As far as I know, when he logged into the search engine’s account, he was not part of any social networking component of the search engine which may have affected his results.
The question, then, is how to achieve consistency in order to have the end consumer click on the link which – ultimately – will result in the visitor coming to your web page/property? The best way is to continue to provide quality, authoritative, one-way links from good third-party websites, continue to provide useful keyword-rich content on your website, and to ensure that the web property to which you are sending the traffic is well-optimized for the keyword phrase(s) which have demand. This should help you get good rankings within the same search engine as well as across the other major search engines.
The latter factor is the topic for a future post about any form of local search engine marketing, and we will use either a Dallas or Plano SEO example.
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