I want to give thanks to Greg over at Search Simplicity for inviting me to contribute to his blog on search engine optimization (SEO) and other search engine marketing (SEM) topics. The topic of this article is about using YouTube videos to rank in the organic results for local business-to-business (B2B) keyword phrases. It also touches on other methods of getting traffic to the YouTube videos which may have a longer-term benefit besides just organic rankings:
In the article I reference a Dallas-area client who runs a digital marketing agency. They use technology, art, video and other media to create unique experiences for their clients. This is the sub-niche of marketing called “experiential marketing” or “disruptive marketing”. They wanted some help with both local B2B and national B2B keyword phrases. Here is the video they gave me which first showed up on Vimeo but now is also on the company’s official YouTube channel:
This is a more advanced version of local B2B, as I was able to include it on an optimized press release here. This video is now ranking for one the company’s desired “Dallas” phrases.
For more traditional local B2B keywords, such as the “Fort Worth parking lot repair” example mentioned in the Search Simplicity article, the video currently ranks well in the search engines for the phrase. It is not a terrific quality video, but it shows a typical walk-through of what a repair job might look like in Tarrant County. Here is the URL:
If you are interested in more about using online video (YouTube, Vimeo or other) for local B2B marketing then you are welcome to contact me with your questions. Thank you for your interest and you are welcome to share this article with those whom you think may find it to be relevant and of interest.