Benefits Of Using Google My Maps One of the more unique tools offered by Google in recent months is its new “My Maps” functionality. The ability to use for real world marketing, online marketing, SEO, boosting your YouTube videos, boosting awareness of your website’s (or other web property’s) images, inner pages and posts, and “Tier […]
Continue reading...April 13, 2016 by
YouTube Playlist Optimization And Marketing
YouTube playlists. Whenever I mention these to clients, there usually is some sort of indication of confusion or other state of uncertainty as to what they are as well as how to use them for marketing purposes. The benefits of understanding YouTube playlists, however, are worth the effort for several reasons. Here are just some: […]
Continue reading...October 18, 2015 by
Pay Per Lead Discussion
One of the new advances in internet marketing for local businesses is the push to work with pay per lead (PPL) services. There are benefits and drawbacks to this strategy. Here is a recent page we added to this website which covers the basics of pay per lead companies and whether they are of enough […]
Continue reading...April 18, 2015 by
Link Building After The Penguin Updates
This is a repost of an article I was asked to contribute to Greg’s old SearchSimplicity.com website. It is reposted in its entirety here. Please note that SEO has changed since the time of this article (late 2013), so contact me for more up to date strategies. Nonetheless there are some helpful tips here which […]
Continue reading...April 15, 2015 by
Repost – How To Use Youtube For Local Business Marketing
This is a repost from Greg’s old Search Simplicity website which no longer is active. —————————————————————————————————————– Local B2B Search Engine Optimization Using YouTube If you are looking to get exposure for B2B (business to business) phrases in the search engines, then you may find that using YouTube is a great way to get started. This […]
Continue reading...April 13, 2015 by
Repost – Local SEO And Lessons From The Stock Trading World
Greg used to run Search Simplicity, a website dedicated to SEO and other online marketing topics. This is a repost from a guest post he added to his site back in the early Fall of 2014. Stock Trading Lessons Applied To Local SEO Search Phrases The author’s views below are entirely his or her […]
Continue reading...April 5, 2015 by
Case Study – Restaurant Grand Opening Marketing Online
In future blog posts I may add some case studies to determine what has or hasn’t worked when using online marketing to help generate new business. A recent project is worth a short case study due to the fact that it simultaneously both worked and did not work as well as expected. OVERVIEW: A fast-casual […]
Continue reading...January 11, 2015 by
Making The Phone Ring Part 1 – Local SEO
If you are a local business owner then you know that the bigger picture is that all online marketing actions (SEO, social media, pay-per-click, etc.) should focus on a few things: Getting new first time customers/clients Enhancing profitability for the business Expansion of awareness/exposure if your “brand” is an issue Although this always is taught […]
Continue reading...August 29, 2014 by
Press Release SEO Benefits – Are There Any Still To Be Had?
A recent conversation came up in the online marketing community about the effectiveness and benefits of press releases for SEO (search engine optimization) purposes. With so much “clutter”, and with any small business able to purchase low-cost distribution of its “news”, many SEO gurus have written off using online press release distribution as a valid […]
Continue reading...August 27, 2014 by
Stock Trading Lessons For The Selection Of Local Keyword Phrases
Greg, from Search Simplicity, recently asked me to contribute a guest post about helping select solid keywords for local search engine optimization (SEO) efforts. Often, people only target two or three keywords. By borrowing from the short-term stock trading principle of “multiple time frame analysis”, one can become much more artful in choosing keyword phrases […]
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