How To Use Web3 And Decentralized Social Media To Boost SEO And AI LLM Platform Exposure
This post gives a quick overview about the use of new Web3 (Web 3.0) and decentralized social media platforms to help increase your existing traditional search engine optimization (SEO) rankings and AI LLM platform exposure. More on this emerging topic will be added to this site in future posts.
This is not about getting exposure for web3 projects, blockchain platforms, or cryptocurrency-related keywords. Instead, this is about boosting traditional search engine and AI platform rankings with Web3 link building through these kinds of social media platforms.
Currently, in early 2026, most SEO professionals recommend that their clients have most/all of the mainstream social media platforms in order to earn “trust”, even if just trust in the company name or brand, by those searching in Google, ChatGPT, Perplexity, and other “inbound” search platforms. These platforms for North American companies usually are:
- TikTok
- YouTube
- X (formerly Twitter)
More seasoned search engine consultants then often recommend and implement some degree of “second tier” (lower traffic) social media platforms or niche-specific ones such as:
- Quora
- Tumblr
- Snapchat
- Others listed on trusted platforms (such as those here)
Decentralized Web3 Social Media Platforms
However, most haven’t yet – at the time of this post – created content on the emerging social media platforms which have decentralized and/or web3 aspects. Why would this be needed for helping local and small business clients increase phone calls, walk-ins, email inquiries, or other profit-enhancing actions through inbound online marketing?
There are several reasons to use these platforms:
- Confirming to the search engines that a company or brand is expanding into the increasing world of web3 and decentralization topics
- Perhaps, your company or client even is accepting payment in the forms of some kinds of cryptocurrency or altcoin – such as this listing
- Tapping into niche audiences, thereby increasing trust that the company or your client is the trusted answer for those seeking experts on the topic(s)
- Leveraging new technologies to differentiate the company to its target audience, either within the niche or the local market. Some of these may include
- NFTs
- POAP NFTs
- Creating profiles on new Web3 tokenization platforms which permit “creator coins” and post-specific coins (tokens) – here is one such example
- Backup to traditional (web 2.0) social media platforms to minimize the risk of suspension or shadow banning – here are some posts
- Decentralized video sharing platforms which have some degree of social media aspects like commenting, sharing, and more
Can These Web3 Decentralized Platform Posts Really Show Up In AI Platforms?
Yes!
Even though the following screenshot is hyper-focused around Web3 topics, it shows that a specific post on a Web3 / decentralized social media publishing platform can be a trusted “answer”, “source”, or “link” in a platform like Perplexity AI.
If you need any help on creating a strategy on how to use these for your specific clients or your company’s situation then you are welcome to contact us through the email form on this page:
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